Project Overview
T3 Engineering needed a refined and professional brand identity that could represent them confidently across both digital and industrial contexts. The goal was to create a mark that conveys precision, reliability, and technical expertise while remaining flexible enough for large-scale and small-scale applications. I focused on building a simple, durable identity system that would hold up in print, signage, and digital use without unnecessary complexity.
Research
I looked at a variety of engineering and construction brands to understand how their logos use shape, weight, and proportion to show strength and technical reliability. That helped me decide how simple or detailed my own direction should be, and how to keep it easy to recognize. I also paid attention to how marks hold up in real-world settings where contrast, visibility, and durability matter most.
Logo Exploration
The logo started as an experiment with the letter T, finding ways to make it feel balanced and structural. I tested a few versions with different symmetry and spacing before landing on a compact shape inspired by industrial framing. The final mark sits cleanly on a grid and stays clear at any size, from a small icon to a large print on a vehicle or sign.
Design
The final brand system uses a simple palette of deep blue-gray, tan, white, and black. The colors were chosen to look professional and practical in both digital and physical spaces. The typography focuses on clarity and function, matching the precision expected from an engineering firm. Each file was built for both print and web use to make sure everything stays consistent wherever it appears.
Final Work
Takeaway
Engineering brands work best when they feel clear, steady, and well built. Keeping the system simple made it easy to maintain while still looking professional. The result is a clean, reliable identity that reflects the same precision and trust that defines the company itself.