User Interface Designer
Overview
I was tasked with developing an informational product promotion website designed to help users compare and understand the differences between the RTX 50 Series graphics cards. Using various UI principles, I created an intuitive interface that enhances user navigation, decision-making, and information retention.
Goals
My primary objective was to design a user-friendly product comparison website that helps users understand the differences between the RTX 50 Series GPUs before purchasing. I focused on simple navigation, effective information display, and user-centered design.
✅ Simple Navigation
✅ Effective Information
✅ User-Centered Design
User Interface Design Concepts
Hick’s Law
Hick’s Law states that the more choices a user has (and the more complex they are), the longer decisions take. I limited recommendations in the buying guide to two/three primary options so users can decide faster.
Miller’s Law
Working memory holds ~7±2 items. The main nav is capped at four items and the Buying Guide sections at five, reducing load.
Multimedia Principle
People learn better with combined visuals + text. I pair comparisons of visual output with concise copy that explains the difference.
Final Prototype
Takeaway
One big takeaway was how challenging it is to visualize complex technical information clearly. Designing for users who may not speak “GPU” pushed me to prioritize structure, clarity, and pacing so dense info becomes accessible.